Fighting the last war are we?

Bret Stephens's recent piece about the "fighting the last war" effect being played out as the American military continue to navigate a path that had made it wildly successful in the past while insurgent powers chart an asymmetric, potentially disruptive, course.  His recounting of Agincourt clearly indicates that it's happened before.  And it will keep happening if the continued evolution of ISIS after being shorn of its territorial holdings is any indication.

This brings up the state of play in my own backyard, residential housing, where incumbent mortgage companies are scratching their heads about the disruptive potential of the iBuyer segment.  Their infinitesimal 0.2% share of total 2018 home transactions belie substantial scale gains in select geographies.  As highlighted in a recent report, the segment accounted for nearly 6% of the Phoenix market in Feb 2019.  Just as importantly, well funded and generously valued, the iBuyer presence will increasingly be felt broadly as they re-shape  expectations around the velocity and level of certainty in home sales and purchases.

Moreover, to remedy the low margins of the core transaction, iBuyers have been rapidly expanding the basket of constituent services, most recently discussed in a panel with folks from Knock, Opendoor and Offerpad at LendIt Fintech orchestrated by my friend Geoff Green of Salesforce.  Not all of these ideas will work, but these actions will further strain the traditional retail real estate models, starting with the realtors.  In the face of the billions raised and being deployed by these insurgents, the nearly $73 million spent by the National Association of Realtor in 2018 to further the status quo, second only to the US Chamber of Commerce, no longer seems so daunting.

The impact, however, expands beyond realtors.  By stirring the realtor pot, these insurgents are messing with what's traditionally the main purchase lead source for retail-centric mortgage companies.  As the realtors' role is usurped, their ability to drive transactions to mortgage loan officers will be impeded.

The question will be how to respond...