Do half of all millennial home buyers really view “two story entry foyers” as “essential” or “desirable” as detailed in "What Home Buyers Really Want (2019 Edition)" published by the National Association of Home Builders. While I applaud NAHB’s efforts to better understand the generation, this is a bit much, especially when a longitudinal comparison shows only a fifth of the boomer set as having the same preference.
Is this manifestation of the the false sense of intimacy conveyed by the cohort’s preferred methods of discovery (Zillow, HGTV...), combined with their relatively late start into the realities of home ownership? One may deem this the “Mrs. Fletcher” conundrum, where the digital proxy, however authentic-seeming, is far from real.
Might the solution be to help home buyers better appreciate both the qualitative and quantitative value drivers that go into housing to understand the tradeoffs inherent in home ownership?
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