Glengarry Glen Ross in Mortgages 2019

The mortgage sector rocketed to a close in 2019 with $2.4 trillion of total production (up 46% year-over-year).  The recent trends of increased concentration at the top and the rise of the non-bank originators continue, with the Top 25 accounting for nearly 60% of the market (up 2 points) and non-banks accounting for 57% of that cohort (up 7 points).

"...first prize is a Cadillac Eldorado... Second prize is a set of steak knives. Third prize is, you’re fired.” (Alec Baldwin as Blake, Glengarry Glen Ross)

Just as important for the non-banks is the "Glengarry Glen Ross" nature of the competition.  In the past year, the top three non-banks (Quicken, PennyMac, United Wholesale Mortgage) accounted for 38% of the increased production amongst the entire Top 25, growing at 2.4x the rate of others in the cohort.

How did they do that?

Each of the top three non-banks have spent the better part of the past decade creating substantial technology platforms that seems to have able to mitigate the capacity constraints that have traditionally characterized US mortgage lending.  A 2018 study by the New York Fed ("The Role of Technology in Mortgage Lending") provides some some early intel on this topic.  In assessing the role of technology in mortgage lending, the study found that lenders whose business model incorporates "an end-to-end online mortgage application platform and centralized mortgage underwriting and processing augmented by automation" were able to "respond more elastically to changes in mortgage demand."

It further found that a doubling of application volume raises loan processing time by 13.5 days for traditional lenders, compared to only 7.5 for technology-enabled ("FinTech" in the study), with reduced denial rates,"suggesting that their faster processing is not simply due to credit rationing during peak periods."

The data set used in this study spanned 2010 through 2016, suggesting that these advantages would have increased substantially with the tech maturation of the past few years.

What does this mean for the rest?

Focusing on the field of non-banks below the top three (the "herd") for the moment since banks view their mortgage units as a part of a larger portfolio and have manifold considerations aside from just maximizing mortgage production, what are these institutions doing to with this past year's unexpected bounty.  Which ones are playing the ant of Aesop's Fables fame, diligently preparing for the inevitable lean times to come?  Which ones are the grasshoppers, enjoying the bounty and living in the present?

Just as importantly, how can the herd seek to close on capabilities when the leaders have substantial head starts that have moved them far down the experience curve?

Disruption!

In my next piece, I will investigate how the herd can marshal disruption to close the gap since traditional means will only get them to an infinite "follow the leader" loop.